Barney Bubbles

Experimental Jetset: ‘Barney Bubbles irreversibly shaped the subcultures that shaped him’

Apr 15th, 2025

‘Barney Bubbles’ oeuvre reads like a full-circle scale-model of UK pop culture in general: a circular journey, from the sharpness of mod (A1 Good Guyz) to the fuzziness of psych (the lysergic space travels of Hawkwind), and back again to the angularity of punk (Stiff, The Damned).

‘As much as Bubbles was a product of those times, he also was a producer of those times – irreversibly shaping the subcultures that shaped him. He created a graphic language of objects and signs (signs as objects, objects as signs) that truly defined an era – a language that still bewitches us, decades later.’

Experimental Jetset

Experimental Jetset 2018: Erwin Brinkers, Danny van den Dungen, Marieke Stolk. Photo: Kotoko Koya

Mixing post-punk sensibilities with graphic design innovation and avant-garde polemic, Amsterdam collective Experimental Jetset puts the ‘provo’ into provocation.

Founded in the mid-90s, the trio of Erwin Brinkers, Danny van den Dungen and Marieke Stolk consistently challenge the bloodlessness of much contemporary graphic design by incorporating clashing collages, signs,  symbols and signifiers with declamatory typography and tonal audacity into their cross-media approaches.

One of the studio’s first designs was the perforated A2 bi-weekly programme poster originally produced for the hallowed Amsterdam venue the Paradiso in 1996. The template is still in use at the Paradiso, latterly featuring the  2010 version which was the result of what EJ describes as a ‘slight redesign‘.

Triptych of posters for group exhibition Graphic Design: Now in Production at Walker Art Center, Minneapolis, 2011.

Installation view (detail) of the retrospective Word-Things in Time-Space at Riot, Ghent, May–September 2016.

EJ’s profile was raised way back in 2001 when the John & Paul & Ringo & George shirt was released through Japanese t-shirt label 2K/Gingham. This of course soon became a band t-shirt design staple.

Offset-printed A2 poster for  the EJ-curated exhibition about Amsterdam’s radical Provo movement at the city’s W139 art space in 2011.

From the graphic language created for New York’s Whitney Museum of American Art in 2012-13.

Installation view of EJ’s 2023 exhibition at MACRO, Rome’s Museum of Contemporary Art.

Statement and Counter-Statement  is the title of EJ’s 2015 monograph published by Amesterdam’s Roma Publications.

Spread from Statement and Counter-Statement.

Spread from Statement and Counter-Statement.

In 2022 Experimental Jetset collaborated with Amsterdam-based streetwear label Patta on what they describe as ‘a slightly pop-situationist/mod-revivalist’ capsule collection Patta Psychogeographic Practice.

Patta Psychogeographic Practice Converse All Stars.

Patta Psychogeographic Practice manifesto.

Record sleeve for Escape-ism’s 2024 album Charge of the Love Brigade, released by Radical Elite Records.

Visit EJ online archive here and read It’s Nice That’s wide-ranging interview with Experimental Jetset where they mention Barney Bubbles here.

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